Johnston reports that Adidas could be one of the leading candidates to purchase the rights.
"One possibility, the source said, is Adidas, the shoe and apparel company that signed Derrick Rose to a $250 million contract last year," Johnston writes. "Reinsdorf and other front-office personnel met with Adidas officials in Portland, Ore., on the Bulls' recent West Coast trip. The team's new building could be called The Adidas Center, the source said."
The Bulls are also reportedly in negotiations with other as of yet unnamed companies.
The new facility will replace the Berto Center, which was opened in 1992 in Deerfield, a nearby Chicago suburb. The new facility will be located in close proximity to the United Center.