The Chicago Bears started their season with a 7-1 mark, but finished 10-6 to miss the playoffs, and decided it was time for a change, cleaning house with the coaching staff. Going forward, they'll have a new approach to many things, including the NFL Draft.
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The Bears have a long list of needs to shore up some of their weaknesses, and the draft will likely be their chosen outlet for building with a new coaching staff.
With the defense stocked full of playmakers, the Bears need to address an offense that was stagnant at times in 2012. The offensive line continues to be an issue, but Jay Cutler could use a weapon at tight end, something he hasn't really had during his time in Chicago. Tyler Eifert is a solid blocker, but what makes him valuable is his blend of athleticism, smooth route running and body control. He will be a matchup nightmare for opposing defenses in the NFL.
Cutler really could use a big-bodied, sure-handed target, but as noted in Fairburn's explanation, the team is certainly hurting for offensive line help. Without specifically counting, it's a good bet that most mocks around the Internet have the Bears drafting some form of offensive lineman.
They really do need both tackles and guards, so it will be interesting to see which way they go. The draft is not especially deep in offensive linemen, so that's something to take into account. In this scenario, Eifert does seem to fit the "best player available" criteria, as well.