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Northwestern/Illinois Game At Wrigley Gets Sponsor

In these times, it's not surprising that most bigtime sports events get corporate sponsorship.

So today's announcement that Allstate, a Chicago area company, would be the naming-rights sponsor of the Northwestern/Illinois Big Ten game to take place at Wrigley Field on November 20, was not unexpected.

On a flawlessly gorgeous late-summer afternoon at Wrigley Field, representatives of the Cubs, Allstate and Northwestern revealed the sponsorship and put this logo on the Wrigley scoreboard:

Click on photo to open a larger version in a new browser window

After the jump, another view of the photo and the event.

Left to right: Cubs chairman Tom Ricketts; NU athletic director Jim Phillips; Allstate marketing VP Lisa Cochrane; and NU football coach Pat Fitzgerald; again, click on photo for a larger version in a new browser window. Photos by Al Yellon