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LeBron James And Heat Intro Video: Just Like All LeBron, Pretentious

We at the Deep Dish have made no secret of our disdain for everything surrounding LeBron James and the Miami Heat. He seems to be expected to be crowned king of the NBA just because, well, he says so. The nickname "King James," though also narcissistic and pretentious, fits him; though King James I of England has his name attached to a Bible translation that was made under his commission, he was the target of overthrow attempts and ended up as rather foppish.

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Why is this important now? Well, LeBron and the Heat come onto the court at home games to this video:

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I mean, come on. What is this, a basketball game or soft porn? The women look like they're about ready to strip their clothes off and the men don't look happy at all. Maybe you're saying that's a game face, but I'd just call it "gamy." (And not only that, they've just about ruined Phil Collins' "In The Air Tonight" for me.) Compare that to this classy animation that fans at the United Center see before Bulls games:

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That one says "team" all over it -- and perhaps not coincidentally, a bus that says "Miami Heat" on it gets destroyed by bulls.

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It's dumb stuff like that Heat intro that makes people simply despise LeBron James and the artificial "team" he has created. I hope the Heat loses every game they play as long as he is on the team.