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LeBron James Ad: Pretentiousness Raised To New Heights

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There's a new Nike ad out featuring LeBron James. It makes you sit for 90 seconds -- rather than the usual 30 or 60 -- for its utterly narcissistic and pretentious message. Just what is Nike selling here?


Granted, it's interesting visually and is shot and edited well.


But really, LeBron, you just aren't this freaking important. What should you do? Shut up and play basketball.