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LeBron James Ad: Pretentiousness Raised To New Heights

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There's a new Nike ad out featuring LeBron James. It makes you sit for 90 seconds -- rather than the usual 30 or 60 -- for its utterly narcissistic and pretentious message. Just what is Nike selling here?

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Granted, it's interesting visually and is shot and edited well.

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But really, LeBron, you just aren't this freaking important. What should you do? Shut up and play basketball.

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