Jay Cutler became a father last week, and is in the middle of preparations to quarterback a Chicago Bears team of which much is expected this 2012 season. Somehow, Cutler found time in his busy summer to mediate a who-took-what clothing dispute between a trio of attractive female roommates, who all happened to be captured on film fighting over who is wearing whose Bears gear.
The commercial, for NFL Women's Apparel, portrays Jay Cutler as a sort-of-father figure, telling the roommates they shouldn't steal Cindy's clothes, but yes avaricious roommate, you do wear Cindy's NFL-licensed clothing in a unique manner that looks good. Why Cutler is doing all of this in a (unbuttoned) suit from Soldier Field's locker room, through some sort of digital three-camera telepathy, is unclear. His "you dropped that pass?" face does work well as the look for a disapproving patriarch; it will be a look that baby boy Carson Jack gets to know well.
None of this really matters, though, because the commercial's punchline is a large man in tight-fitting clothes. No NFL commercial should be without an offensive lineman.