NEW ORLEANS - DECEMBER 30: (FILE PHOTO) Dwyane Wade #3 of the Miami Heat looks on during the game against the New Orleans Hornets at New Orleans Arena on December 30 2009 in New Orleans Louisiana. According to reports July 7 2010 Dwyane Wade will announce he will re-sign with the Miami Heat and Chris Bosh will also sign with the team. (Photo by Chris Graythen/Getty Images)
In the world of shoes and endorsements, there is some major drama, as Chicago native Dwyane Wade reportedly will leave the Jordan Brand.
In the world of shoes and endorsements, there is some major drama unfolding, as Chicago native Dwyane Wade reportedly will leave the Jordan Brand.
Hearing from several people that Dwyane Wade will likely leave Jordan Brand and sign with Li-Ning. Huge shift.— Nick DePaula (@_NDP) August 17, 2012
This would be the third shoe brand in Wade's career. The drama started a while back, according to DePaula.
Wade signed on with the understanding that he would be the lone man to lead the annual Air Jordan shoe each February, a huge undertaking and passing of the torch for a guy who grew up on the south side of Chicago and as a teen idolized MJ during the Bulls' legendary '90s run. Once Joe Johnson, Gerald Wallace and others rocked the Air Jordan 2010 during Wade's very first All-Star Weekend with the brand, the plan seemed to already be in disarray and the relationship more fractured than anyone wanted to admit at the time.