Notre Dame's off-site home games -- the fourth of which will be the Miami clash -- are now branded as the Shamrock Series. And the uniform deviations have become a part of that branding.
"Because the game is now part of something that is going to last and has its own identification as the Shamrock Series," ND athletic director Jack Swarbrick began, "we decided in a very conscious way to take this and use this as the one time each year that we modify our uniforms.
Swarbrick also said the school has venues chosen for the 'Shamrock Series' games through 2016, though the 2014-16 locations are still being kept secret.