If LeBron James does the unexpected tomorrow and signs with the New York Knicks, that could increase the value of the Knicks franchise and its associated TV network, MSG Network.
Shares in Madison Square Garden Inc., the owners of the Knicks, jumped $1.30, or 6.4 percent, to close at $21.57 Wednesday, adding 3 cents in extended trading. Volume was up dramatically at 1.7 million trades, more than five times the daily average of 311,000.
The article also says we won’t have to wait too long into ESPN’s special Thursday night to find out LeBron’s choice:
An ESPN executive says James will announce his future NBA plans within the first 10 minutes of Thursday night’s hourlong broadcast, hosted by Jim Gray.
ESPN says Gray and James will be in one location. A person familiar with the plans, however, tells The Associated Press the interview will take place at the Boys & Girls Club of Greenwich, Conn.
So what are they going to do for the 50 minutes remaining? It had better be compelling TV, or there will be massive channel-switching at about 8:10 CDT.